ARCHITECTURAL
AMAAD Business Park — Interactive 3D Masterplan
- Delivery
- Delivered jointly with the studio’s Saudi partners
- Project
- AMAAD Business Park
- Location
- Dhahran, Saudi Arabia
- Year
- 2022
- Industry
- Real Estate & Property Development
- Services
- CityView interactive system; 3D masterplan visualization; architectural renderings; architectural animation
- What we did
- Translated the approved development into a coordinated 3D masterplan and CityView interactive environment, and produced the accompanying architectural renderings and animation
About the project
AMAAD Business Park is a major mixed-use business development in Dhahran, Saudi Arabia. Muharraqi Studios did not design the architecture or the masterplan; the architectural and planning design was supplied by the project architects.
The studio delivered the project jointly with its Saudi partners, translating the approved development into a coordinated 3D masterplan and a CityView interactive environment, and producing the accompanying architectural renderings and animation.
Because the visualization, renderings, film and interactive system were all coordinated from the same development data, the project could be presented consistently across every format: marketing, sales, launch and presentation, exhibitions, and client and investor presentations.
Outcome
The visualization and interactive presentation package supported the project through its development, marketing and presentation phases. AMAAD Business Park has since been built and is operational.
