ARCHITECTURAL
Infiniti by Ajdan — Interactive 3D Sales System
- Client
- Ajdan
- Project
- Infiniti by Ajdan
- Location
- Al Khobar, Saudi Arabia
- Year
- 2023
- Industry
- Real Estate & Property Development
- Services
- CityView interactive 3D sales system; real-time 3D visualization; supporting architectural renderings
- What we did
- Built the development as a CityView real-time interactive environment for property sales and presentation, and produced supporting architectural renderings from the same 3D environment
About the project
Infiniti by Ajdan is a 45,510 m² waterfront residential development in Al Khobar, Saudi Arabia. The primary commission was not a conventional set of still images but an interactive real-time sales and presentation system.
Muharraqi Studios developed the project as a CityView real-time interactive environment, through which the development could be explored interactively in the sales centre, at exhibitions and in internal client presentations. The system also included an automated presentation mode that runs unattended as a screensaver.
Because the renderings were produced from the same coordinated 3D environment, the supporting architectural imagery and the interactive system stayed consistent with one another.
Outcome
The completed CityView system and its supporting imagery gave Ajdan a reusable presentation platform for its sales centre, exhibitions and internal project presentations.
