BRANDING, ADS & DESIGN
Air Arabia Rebranding — Aircraft Livery Visualization & Brand Implementation
- Client
- Air Arabia
- Project
- Air Arabia Rebranding
- Location
- United Arab Emirates
- Year
- 2018
- Industry
- Aviation & Airlines
- Services
- Aircraft livery visualization; 3D aircraft rendering; animation; launch campaign visualization; poster and digital marketing visuals; brand implementation
- What we did
- Modelled, lit, rendered and animated the new Air Arabia aircraft graphics before the physical rollout, and produced the launch, poster and digital marketing visuals from them
About the project
Air Arabia officially launched its new corporate identity in 2018. Muharraqi Studios did not create the core brand identity: it worked with the approved branding and translated it into realistic aircraft visualization, animation and launch marketing material.
The studio produced realistic visualization of the new aircraft graphics before the physical aircraft rollout, allowing the new identity to be evaluated and presented in a convincing real-world context. The aircraft were modelled, lit, rendered and animated so that the approved livery behaved correctly across different viewpoints, lighting conditions and marketing formats, across aircraft imagery, high-resolution renders, animations, poster material and digital and online launch visuals.
Muharraqi Studios later returned to produce additional Air Arabia visualization and marketing work in 2022, a continuing working relationship that also carried the studio’s aircraft visualization to the group’s Fly Arna and Fly Jinnah ventures.
Outcome
The rendered and animated material supported the presentation and rollout of Air Arabia’s refreshed aircraft identity across launch, poster and digital marketing material.
